Empowering Sri Lankans to Lead the Future of Tourism

DOCRID Launches “Foundation in Tourism Business & Entrepreneurship”

As Sri Lanka charts its course toward recovery, one sector has firmly taken the spotlight as a national priority: tourism. Globally ranked among the top 10 travel destinations, Sri Lanka continues to attract visitors from around the world for its unmatched natural beauty, cultural heritage, and hospitality.

But amid this resurgence lies a critical issue — one that threatens to undermine local participation in one of the country’s most promising industries.

The Silent Revenue Drain: Why Tourism Profits Are Leaving Sri Lanka

From Arugam Bay to Weligama and Mirissa, an alarming trend has emerged: foreign nationals on tourist visas are renting properties and converting them into thriving businesses—cafés, surf schools, boutique hotels—while Sri Lankan property owners and entrepreneurs miss out on the true value of their assets.

Why is this happening?

The answer is clear: many Sri Lankans with the interest and resources to enter the tourism business lack the practical knowledge to do so. They are unsure how to:

• Legally establish a tourism business

• Plan their investment and manage P&L

• Promote their venture digitally

• Deliver competitive, guest-centric experiences

As a result, millions in tourism revenue are leaking out of the country, often unmonitored and unrecovered.

The DOCRID Solution: A Strategic Empowerment Initiative

To address this gap, DOCRID Consultancies proudly launches its latest signature program:“DOCRID Foundation in Tourism Business & Entrepreneurship”

This 12-week, 60-hour hybrid training program is designed for aspiring entrepreneurs, professionals, and property owners across Sri Lanka who wish to start, scale, or pivot into tourism-related businesses—but lack the know-how or strategic direction.

This is not a hospitality course. This is a business and entrepreneurship foundation tailored to unlock the tourism potential of every Sri Lankan ready to lead.

Program Highlights:

• Understanding Tourism Potential: Local market analysis, global trends, Sri Lanka's competitive edge

• Business Setup & Legal Framework: Registration, licensing, and compliance

• Financial Planning: Budgeting, break-even, profit tracking, ROI

• Digital Visibility: Social media, content, and booking platforms like Airbnb and Booking.com

• Guest Experience & Brand Identity: Building unique offerings and exceptional service

• Entrepreneurial Mindset: Leadership, communication, and decision-making

• Special Tracks: Eco-tourism, community-based tourism, culinary ventures, digital tourism

• Capstone Project: Business pitch presentation, feedback, and roadmap planning

A Movement That Goes Beyond Borders

While the program launches in Sri Lanka, this challenge is common across emerging tourism economies. Foreign-led ventures often dominate because local aspirants lack training, not talent.

DOCRID’s mission is to put Sri Lankans back at the center of the tourism economy, not just as workers—but as founders, creators, and owners.

Let Sri Lankans lead.Let tourism revenue stay within the country.Let the economy grow from the inside out.

DOCRID Foundation in Tourism Business & Entrepreneurship is more than a course—it’s a movement toward economic justice, local empowerment, and sustainable national growth.

Registration opens soon. Sponsorships available.